Typography/Book Design/Archetype Letterpress
Through hand-setting metal and wood type at Archetype Press, I mastered the precision of physical typography, developed a critical eye for letterform composition, and learned to amplify messages through tactile design – skills I now apply to all my work in branding, editorial, and social impact design.
Archetype letterpress
Cover Page ↓
Hand-picking and assembling metal type letters. ↓
Carefully laid out to dry. ↓
Meticulously adjusting letter spacing and negative space to create visual tension, ensuring maximum typographic impact. ↓
reconfiguring letterforms and spatial relationships to amplify the urgency of the message through stark visual contrast. ↓
